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Case Study: Medical Supply Company
How we built a complete AI-powered sales infrastructure from scratch — in under two weeks.
The Problem
A wholesale medical supply company had grown organically but was leaving money on the table — missed calls, inconsistent follow-ups, and no automated outreach. They needed to scale without hiring a full sales team.
Clinics were losing suppliers due to regulatory changes, creating a major opportunity. But with only one sales rep, they couldn't keep up with demand. Every missed call meant a potential $5,000–$50,000/year wholesale account lost.
What We Built
🌐 Professional Web Presence
- Conversion-optimized landing page
- Interactive product catalog with 28+ products
- Compliance resources to establish industry authority
- Custom domain email with professional forwarding
📞 AI Phone System
- 24/7 AI voice agent that answers every call
- Natural-sounding voice handles product inquiries, pricing, and scheduling
- Automatically qualifies leads and books meetings
- Never misses a call — nights, weekends, holidays
📧 Automated Outreach Engine
- Cold email campaigns across 5 market segments
- 400+ verified decision-maker contacts sourced and loaded
- Multi-step sequences with personalized follow-ups on autopilot
- Full CRM integration for lead tracking
🔄 Multi-Touch Sales System
- Physical mail + email + AI phone call sequences
- Each touch references the previous for familiarity
- Warm lead detection: opens and clicks trigger AI outbound calls
- Automated follow-ups ensure no lead falls through cracks
The Transformation
❌ Before
- 0 leads per month
- 0 automated touchpoints
- Every task required manual effort
- No website, phone system, or CRM
✓ After
- 180+ qualified leads per month
- 24/7 AI receptionist answering every call
- $38K/mo in new revenue from AI-driven outreach
- Owner focuses on closing, not chasing
"We went from zero to a fully automated sales operation in two weeks. The AI phone agent alone has been a game-changer — we never miss a call, and prospects can't tell it's not a person."
— Director of Sales, Medical Supply Company
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